IUSA Wire
Website for a distributor of high-quality electrical solutions serving commercial, residential, and electric utility markets.
Services
Website Design
WordPress Integration
Maintenance
IUSA Wire is a distributor of high-quality electrical solutions serving commercial, residential, and electric utility markets. While they do not sell directly through their website, they needed a digital presence that effectively communicated their product offerings and capabilities while supporting their sales network.
The previous website listed a limited number of products, primarily focusing on a few types of cable and wire, and they needed to expand their product lineup to include transformers and cutouts. In addition, their sales model relies on a network of third-party agents across various U.S. regions, but the existing interactive map made it difficult to know which sales reps were responsible for a given territory or easily find the contact info for the correct sales rep.
Previous Site
To address the challenges, we focused on several key areas:
Content Organization & Navigation
We restructured the website to accommodate the expanded product catalog while simplifying navigation. By consolidating related pages, we reduced fragmentation and made information easier to find.
Content Management
Built on WordPress, the site allows IUSA Wire to update product information quickly and easily, ensuring their catalog remains current as their offerings expand.
Design & Branding
The visual design was built around IUSA Wire’s existing logo to ensure consistency in font choices, colors, and potential patterns.
Homepage
The modular, block-based design allows for future flexibility as the product lineup evolves.
Sales Agent Map
We overhauled the interactive map to more clearly define sales territories and make it easier for potential customers to connect with the appropriate agent in their region.
Performance & Accessibility
Prioritizing speed, usability, and best practices, we optimized the site for performance, accessibility, and SEO to ensure a strong foundation for visibility and long-term success.
Results
The redesigned website now serves as an intuitive, informative, and scalable resource for IUSA Wire’s customers and sales network. By improving navigation, enhancing the interactive sales map, and ensuring the site is performance-driven and easy to update, we delivered a solution that meets their current needs while allowing for future growth.